Personal Trainers Need to Use Social Media Right
Are you struggling to get high paying clients? Now, pay attention to what I just said. I did not ask you if you're struggling to get clients. I'm asking you if you are getting high paying clients. These are two totally different things.
Make no mistake about it, if you are just looking to get people to pay you money for personal trainer services, those people are a dime a dozen. The problem is, they're not willing to pay you what you're worth.
I hate to say it, but they are worthless. Seriously. There's a lot of them, but you have no business recruiting those customers.
Again, pay attention to my word choice. I said "recruiting." You are doing the recruiting. You are the one drawing. And believe me, you have no business recruiting those people because you're going to be putting yourself in a ridiculous situation where you're working extra hard for chump change.
Sure, it's a lot of fun when you just got out of your certification program, it beats nothing when you're first starting out, but if you are aged 40 and above, it gets old really quickly. It would be great to get paid several hundred dollars per hour because that's what you're worth.
I know you probably don't believe that. You probably would say that you'd settle for maybe $70 to $80 per hour, but believe me, you're worth at least $200 to $300.
By the time you reach the age of 40, you have paid your dues. You have learned what there is to learn about your craft, and it's time to get paid like a craftsman. That's what you are. You're a craftsman. You're a professional.
So, with that said, you need to have the right promotional platform so you can draw the right amount of eyeballs, which can then convert into high paying customers. This is where social media comes in.
A lot of people are under the impression that you just need to put out a Facebook ad and everything will fall into place. Well, you're more than welcome to do that. Seriously. Knock yourself out. But let me tell you right now, that is a one way ticket to bankruptcy.
That's right, once you step into that rabbit hole, good luck coming out. Why? I've seen it happen. In fact, it has happened to me. I advertised with one paid ad after another and nothing happened.
You know why things didn't work out? It's because there was no targeting. This is the essence of social media marketing. You have to know how to target on Facebook.
Now, Facebook is a very strange creature indeed, because it uses all sorts of artificial intelligence and data snooping techniques. It really is a sophisticated spying platform, if you think about it.
Because the moment you click "like" on a story, Facebook is listening. Facebook is paying attention. The moment you comment on a story, Facebook is categorizing that story and making all sorts of educated guesses as to what you're interested in, what kind of material you're looking for, and what kinds of products you would like to buy.
It is never passive. It's not just an online form that you just fill out to post a comment or to click on a link to show your friends you appreciate their post. There's a lot going on behind the scenes. And if you know how to use social media right, you use these technologies to work for you instead of against you.
As Facebook gets into legal hot water because of its sophisticated spying system, you can use that very robust targeting technology to get your ad in front of the right eyeballs at the right times to produce the right results.
This is how I was able to turn my personal trainer practice from an outfit that, in the best year, would clock $100,000 to an enterprise that generates, almost on autopilot, a high six-figure income year after year.
Well, believe me, I'm no social media genius. I'm definitely not an online marketing guru. However, I do know how to use Facebook properly. And if you want to truly turbo charge your sales, you need to use Facebook's targeting mechanisms properly. This is how you use it the right way so you can take your results to the next level.
It's not rocket science. You just need to be patient enough to figure everything out.