As you can tell, this already is a different website because a lot of other personal trainer sites out there talk about the business you're in or your profession in a completely different way.
They really position it in such a way that it's some sort of side activity—maybe you are a sales rep, maybe you are a fitness company or gym account executive. That's how they like to position the personal trainer.
Meet personal trainers
Personal Trainer is not a stand-alone business
They really can't wrap their minds around the idea that a personal trainer is a stand alone business person. Sure, this person might have other functions like selling gym memberships, this person might even be part of the administrative or managerial structure of the gym they are associated with, but none of this takes away from the fact that being a personal trainer is a worthy profession in and of itself.
As you probably already know, your rent is due regularly. You need to regularly put food on the table. You may be even going to school and tuition bills come due regularly. That's why a little bit of regularity as far as your income goes can mean a lot. And we definitely will teach you how to package yourself in such a way that you will build a base of paying customers.
You don't have to be part of a gym for you to be a personal trainer. You don't have to be selling memberships or engaged in any kind of managerial activity to be considered a serious business person. We dispense with all of that. This website looks at you as a standalone, self enclosed professional. You're all about personal training, and we believe that this is good enough.
You have to understand that a lot of other personal trainer sites really think that personal training is only worthwhile if it's part of some larger infrastructure or if personal trainer duties are somehow subsumed or made subordinate to other more administrative or "formal" roles.
We don't engage in such shenanigans. We think that being a personal trainer, in and of itself, regardless of your formal education, regardless of whatever certifications you may or may not have, is a worthy profession in and of itself. There, we said it. It's a profession.
Now, a lot of people might be shocked by this because in their minds, the picture that easily comes to them is somebody who has a lot of muscles. This is their definition of a personal trainer. He has a lot of muscles and he spots you as you work on a bench press. He or she steps you through some exercises and calls it a day.
This really is too bad because a personal trainer is a professional because they have to know how your muscles work. They have to know how your body heals itself. They have to know how weight loss and fat burning are biochemically produced. These do not happen by accident. This requires quite a bit of planning. It definitely requires quite a bit of education.
This is why we believe that personal trainers are professionals, and accordingly, should be treated like professionals. They definitely have to go through some sort of mandatory continuing education program so they remain at the top of their game.
This ensures that whatever advice they give people regarding weight loss, physical exercise and physical conditioning is the very best advice they can give. This is advice that truly adds value to people's lives. This is advice that can really take people's performance at the gym to a whole other level.
This website teaches personal trainers to manage their business the right way. We step you through the process of defining what you're offering to the public. This is the crucial first step.
If you don't know what kind of product you're selling, it's going to be very hard for you to achieve your goals. Sure, people might buy from time to time, but you can bet that whatever sales you generate is going to be inefficient.
Also, you can't run a business that way because you need predictability. You'd rather sell at a low price consistently rather than selling at a high price every once in a blue moon.
Second, we teach you how to educate your clients the right way. Now, you may be thinking that you're a natural teacher. That may very well be the case, but believe us, for every natural born explainer or teacher, there are going to be 20 people who cannot explain their way out of a wet paper bag. That's just the reality.
We teach you how to explain key exercise and physical conditioning concepts without resorting to jargon. This is very important because a lot of people in a variety of fields are under the impression that the more technical they sound, the more credible and authoritative they will seem to their clients. That's a stretch. It really is.
What you're really doing is you're baffling people with jargon instead of dazzling them with your brilliance. These are two totally different things. In fact, things can get so bad that you might find yourself hiding behind jargon that you barely comprehend. That's not the way to go forward. That's not how you build credibility. That's not how you get people to trust you.
We teach you a better way. You get to speak plain English, you get to connect with people on a real person to person level, and you get to teach them what they need to learn so they can keep coming back and putting money in your hands. Now wouldn't that be awesome?
Finally, we teach you how to manage your business. It's one thing to learn how to draw clients, it's another to learn how to interact with them so they keep coming back, and it's another to hang on to the money.
You have to understand that in any profession, you have to get paid what you're worth. Sadly, a lot of personal trainers sell themselves short. They kind of panic. They think that, "Since anybody can lift and since anybody can get cut, and since anybody can get it shape, then I cannot price myself that well. People will leave me. People would laugh at me because my skill set is really not all that rare."
Well, if any of this sounds familiar, you, my friend, are selling yourself short. You have to get it through your head that what you're offering is rare. Seriously. Most people don't know kinesiology. Most people are clueless regarding the fine intricacies and details of the human anatomy.
You need to know that to be a good trainer. You need to be familiar with these concepts to be worth your salt as a personal trainer. Don't sell yourself short.
So we teach you how to reinvest in yourself. We also teach you how to manage your subscriptions and memberships so as to create a self sustaining income system. This is the key. It's one thing to make money from time to time, it's another to make consistent money. We help you achieve that.
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